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We believe in achieving clarity through creativity and when it comes to digital communication, both businesses and people are more driven than ever in taking action and inspiring others to do so.
Project Name: Mein name ist K
Client: Goethe-Institut RO
Project Type: Visual Identity
Link Event: https://shorturl.at/itPU2
‘Mein Name ist K’ is an event jointly organized by the Goethe-Institut and the Czech Center in Bucharest, commemorating the 100th anniversary of Franz Kafka’s death. It proposes a surrealistic fusion of concert poses, durational sound installations, and elements of performance art.
THE CHALLENGE
The visual concept aims to depict the disruptive worlds found in Kafka’s writings, particularly ‘Metamorphosis’ and ‘The Trial,’ through the lens of a cockroach.
FOR THE [FUTURE]: WHAT WE DID
Our goal was to construct a distorted and chaotic workspace, amplifying the overwhelming and stressful feelings often induced by our daily lives. However, this portrayal is seen through the unique perspective of a cockroach.
We believe in achieving clarity through creativity and when it comes to digital communication, both businesses and people are more driven than ever in taking action and inspiring others to do so.